Difference between Organic Search Result and Paid Search Result

Organic search results are the web page listings, which displays related to user’s search query based on their relevance to the search terms and is also known as natural search results, thus resulting high in various types of SEO. Organic search results are extracted by index pages based on their content and keywords. It is more valuable result to be listed highly in the organic search results than in the PPC advertisements. Most users feel these results are a best than they might want when searching for a specific phrase. Organic search results is a combination of relevant page content, keywords, proper title tags, meta tags and enables your pages to appear high up in SEO ranking. The position of a link on an organic search result page is very important and it often makes up only a small portion of the page based on the search term. Organic SEO are designed to boost a website’s SERP position without paying or restoring to trickery.

Paid search engine result displays the advertisers on the search engines to list their text ad when specific keywords are searched who are paying. This search engine result determines the ranking of their ads when advertisers compete by bidding on keywords. The advertiser must pay each time someone clicks on the link for their advertisement in paid search engine result. It provides scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide and on the other hand, it develops a contractual promotion plan between the advertiser and web host. Paid search has potential to target specific users who search for specific things. User can focus on geographic regions, segment your audience and massage results to only the visitors of your target market.  Paid search engine result is undergoing in an ROI argument like little bit of SEO costs and improves higher conversion rates of advertisements.

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