Logos speak more than what your banners would say, sometimes they communicate the intended meaning at one shot, and other times they keep the clients guessing for more. Irrespective of what you choose to have your logos designed with, it shouldn't be too easy or over complicated for the target audience to decode or decipher. The logo Designing has surely taken the world by its hooks in the recent times, but many companies have failed to realize its importance and hence fail to impress, simply because they have not chosen the right designers or maybe their intended ideas didn't go down too well with the communities at large.
Keeping it short and simple is the key to successful Logo Designing. Everyone swears by the KISS, because the more complicated a logo is, the more maintenance would it need. And let's not even begin to wonder if complex designs would catch the eyes of the audience or not. Remember, your logo is what would elevate the pitch you intend to make to the world, bringing in the right clients and business partners to work with you. Logo Designing takes the place of pitching in most cases, especially when you have les time to speak to your would be potential clients.
Don't design a logo which would say it all to the audience, allow them to discover the hidden meaning. But remember, don't make it all too complicated, just allow enough time for them to discover the meaning of the logo, it will be etched in their memories forever.
: By this we mean design a logo which would appeal to the masses on a long term basis, rather than a short term. Think about what your business would help the people with 10-20 years from today? Would you want to spend more in future to update the Logo? If you look around, you would find many reputed business houses which have had their logos standing tall and proud for more than two decades.
Mostly logos which have designs with 3D or high illustrations phase out sooner than you can think, so opt for vector. Vector is simple, crisp, well drawn, good contrasts and well balanced to serve your Logo Designing needs.
Colors talk a lot about your business and ethics, choose according to the products and services, if any, you have to offer.